https://www.leahblandford.com/contact daily 0.75 2024-09-23 https://www.leahblandford.com/work daily 1.0 2024-10-08 https://www.leahblandford.com/work/abille monthly 0.5 2021-03-13 https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615673007183-YBGKCEIFWMLS50KNDGYS/IMG_5192.PNG Work - Abille - The Audience Disabled teens that are shopping for occasion wear. This is a transitional stage, as teens are wanting to gain independence and explore their own personal items. Photo Credit: Claudia Hershner https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605211779378-G0QEJ99ZXQZJ1AIZ189O/image.jpg Work - Abille - The Problem Unfortunately, the current market has failed to address this age group and their abilities. These teens have limited options when it comes to semi-formal attire. Buttons, zippers, shoes laces and other closures make these especially difficult for those with poor fine motor skills. The adaptive clothing that is currently available tends to segregate—explicitly labeling the clothing as adaptive instead of feeling inclusive to a wider audience, while marketing materials fail to address the visual needs of these shoppers. A more holistic, all-embracing approach needs to be taken to provide independence and confidence to teens of all abilities. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615750911960-2PJHHJJKCN5TSFMXJAVH/leah_bailey_grid_rgb.jpg Work - Abille https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615750053766-BSI3HB3O1KBP6VLN0VE6/survey-questions.png Work - Abille - Surveys Questions that could be answered via text were identified. A survey was sent out to 20+ participants to gather qualitative data and insights. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615750776744-JTQTOWNL14EA2X8ANOHG/chloe.png Work - Abille - Observational Research In person, quantitative and qualitative research was gathered. Struggles, successes, reactions and opinions could be captured by purely observing how teens function in everyday life, as well as specifically getting dressed for a semi formal occasion. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615753078867-QJA8AL85MRKL1ZKYNWLZ/key-questions.png Work - Abille - Assumptions and Questions Identified Prior to jumping into research, some assumptions about the audience were identified. Based on those assumptions, questions were identified. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615751131988-V3PXACRSCBFKZA9NRR5F/teens.png Work - Abille - Interviews Both teens and parents of teens were interviewed to gain perspective into their world. Qualitative data was captured which fueled insights and concepts. Those who surrounded and supported teens were also interviewed. These included occupational therapists, physical therapists, special education teacher as well as other family members. These outside perspectives provided a unique understanding to the teens’ lives. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615751290120-2K1DFGBCYC4FX8S7OQWW/leah_bailey_processbook_Page_04.png Work - Abille - Audience Identification & Persona Creation Three key audiences were identified: Disabled teens shopping for occasion wear Teens shopping for occasion wear Parents of disabled teens shopping for occasion wear Personas were created with wants, need desires for each group. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615751604874-3IGECYBPEIUWWX8H37ZG/capstone+sketches+1+7.26.18.jpg Work - Abille - Goals Abille is a fashion, graphic and industrial design collaboration that empowers, exerts confidence, and shows respect to adolescent age children—especially those with cerebral palsy. It provides them with a relationship with fashion through adaptive clothing, shoes and an accessible visual identity so that they may gain the independence to dress themselves as they prepare for adulthood. Abille is not meant to segregate. It is not an exclusively “adaptive” line. The flexible clothing should appeal to all teens and create a sense of community. Adjectives: Empower Sense of Humor Self-Love Understanding Belonging Positivity Liberating Resilience Growth Sketch by Maria Baker https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615751772579-XYWQMQMHRKW8VMHTUPSL/leah_bailey_processbook_Page_36.jpg Work - Abille - Voice – Humorous & Friendly The voice of Abille contains a sense of humor and friendliness. Puns are used to create brand personality, but also to inform the viewer of the brand morals and product features. Puns should be short and to the point (around eight words). They can be used as headlines. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615751870008-40UNXLYKA22O02G8S77O/leah_bailey_processbook_Page_22.jpg Work - Abille - Mark A mark was explored and finalized. The offset “e” adds an element of playfulness while the rounded sans-serif typeface formatted in all lowercase optimizes legibility for those with cortical vision impairments. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615751426234-76FRYHTX1LXVOKRK0L1B/IMG_0642+copy.jpg Work - Abille - Name: Abille The word “habillement” means clothing in French Has slight nod towards the word “able” “Abeille” in French means bee It is said that bees are not supposed to be able to fly with their large body and small wings, yet they fly anyways. Clothing with a visual focus on navy and yellow, and a play of stripes. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615751996074-83AUH6RP0FOWT0M13UIY/leah_bailey_processbook_Page_44.jpg Work - Abille - Layflat Photography Photographs of the clothing were taken and collaged together to create dynamic layflat imagery for the launch site and social media. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615752072080-RFAS15MRCGEMK33CUNJ3/leah_bailey_processbook_Page_49.jpg Work - Abille - Launch Site Development The launch site was written in HTML & CSS. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615752122810-PIY5MQ3FFSKDL3488V8P/leah_bailey_processbook_Page_51.jpg Work - Abille - Site Customizations The site included the ability to increase type size, change the background color and the ability add highlights for contrast. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615751717442-S56GFNDUI72GHXRRW6O7/leah_bailey_processbook_Page_23.jpg Work - Abille - Moodboard Colors, imagery, textures and emotions that the graphics should evoke were identified. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615751884179-VBLLCTDDY4HXLFJJI0NA/leah_bailey_processbook_Page_29.png Work - Abille - Style Guide Colors, typography and iconography were explored and finalized into a style guide. Yellow was important to increase contrast and create focus, and the ability to flip the background from light to dark was crucial to the brand. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615752032684-PL5ME98BTLOU4P8CGSOU/leah_bailey_processbook_Page_48.jpg Work - Abille - Wireframes Hierarchy and organization of the content for the launch site was explored. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615753259014-KA7ABT3KZGTMU1X894KQ/img006-edit-crop.jpg Work - Abille - Handtags Transparent yellow paper was added as a contrast increaser, if needed. The tag was designed to be easily removed and texture was include to provide a mechanism for teens to fidget with it aside from just its communication goal. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615753431244-MJ5AYMRJO69V20NJF1J8/leah_bailey_2.jpg Work - Abille https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615752220095-ZKIVAUEU8KOM3JCQS16X/iPad-abille.png Work - Abille https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605214300806-F7CMIVGOH3M37VX2KJ4J/abille-tablePrint-CMYK_Page_20.jpg Work - Abille Shoe ideation • Andrew Birkhoff https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605214254419-OV4D1LJBSS4SS0TDX1BK/abille-tablePrint-CMYK_Page_21.jpg Work - Abille Shoe Rendering • Andrew Birkhoff https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605214192198-O48F5TU9US45LWRO4ZDG/abille-tablePrint-CMYK_Page_16.jpg Work - Abille Clothing Flats • Maria Baker https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605214374925-NFEHFZ6DSN9CUJ5EOMVV/IMG_5190.PNG Work - Abille Clothing Photoshoot • Clothing by Maria Baker • Photo by Claudia Hershner https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605214379878-4NIJX61P1AMN9RAROOTI/IMG_5191.PNG Work - Abille Clothing Photoshoot • Clothing by Maria Baker • Photo by Claudia Hershner https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605214380570-JLHCGWU0PIHLW7YM7FAF/IMG_5192.PNG Work - Abille Clothing Photoshoot • Clothing by Maria Baker • Photo by Claudia Hershner https://www.leahblandford.com/work/setlist monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605196337031-980X4U5QB3DVGZ4CZPAP/image.jpg Work - Setlist Beauty - The Audience Young women who are looking for ways to improve or maintain their skin care. They are often juggling many tasks, so they do not have time to seek out skin advice. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605196391461-WYRUFKSOR7MFUIUHLQWI/image-asset.jpeg Work - Setlist Beauty - The Problem Design an application that allows busy women to keep track of their skin care. Allow them to track their progress, learn tips & tricks and try out new products. Keep all information succinct to avoid the typical feeling of being overwhelmed that most skin care stores or internet searches provide. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605202632474-8LIBC54Q29H5TVDCHW07/setlist-1.png Work - Setlist Beauty https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605202632066-5V9S4G4NDCWZXHS3PDUG/setlist-2.png Work - Setlist Beauty https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605203100081-RDQ09Y7D4JOQDGTGGJPT/setlist-dark.png Work - Setlist Beauty https://www.leahblandford.com/work/motion-reel monthly 0.5 2021-03-14 https://www.leahblandford.com/work/sportys-pilot-training monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605125958829-L3XNO34NIOS1RLPFLESB/image-asset.jpeg Work - Sporty's Pilot Training - The Audience Aspiring and experienced pilots that are eager to learn, study and ace their upcoming flight exams. Primarily, iOS device users, but have a desire to jump from device to device seamlessly. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605126815825-1QSXKBDDYJQ5ICYSED31/image-asset.jpeg Work - Sporty's Pilot Training - The Problem Design an interface that supports iOS, Android and the web on a variety of screen and device sizes. Display the complex information and features that the courses include in an understandable, and user-friendly way. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615744996228-QZNKQS6ER3KDBLUPELMJ/sportys-library.png Work - Sporty's Pilot Training - Style Guide & Componentization Visual style was agreed upon. Style guides and reusable components were created to ensure a consistent visual experience across devices. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615744845364-QCWMIDSCISS433Z090MX/Screen+Shot+2021-03-14+at+12.50.03+PM.png Work - Sporty's Pilot Training - Development Handoff The files were prepped for handoff to the developers. Screens were laid out by flow, assets were sliced appropriately and key callouts were noted. Developers were involved throughout the entire design process to ensure all concepts were technically feasible. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615744704848-87C1OKC7MWVDZQ9S6P83/IMG_5710.jpg Work - Sporty's Pilot Training - Wireframes Wireframes were created to identify the rough structure of the pages as well as the general flow. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615745897659-GVSBK2Q73X7Z5JYH3BHC/iOS.png Work - Sporty's Pilot Training https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615745663941-6PVDZWOEMMK50ZNW9DM6/QA.png Work - Sporty's Pilot Training - Quality Assurance The product was reviewed and tested for bugs and visual quality. Any defects were communicated clearly to the developers and retested once resolved. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615746232410-NYV7E69KT4U13SH5GFDQ/app-store-sporty%27s.png Work - Sporty's Pilot Training - Launch Marketing materials were prepared for the App & Google Play Stores as well as for the website launch. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615937804982-070KB1YAG4T77HOZC2JY/info-arch.png Work - Sporty's Pilot Training - Content Grouping & Information Architecture Similarities between content and features were identified and grouped together. Hierarchy of features were identified based on most used aspects of the application as well as business goals. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615937453614-XNQIUKRTANEI67P7DV91/exploration.png Work - Sporty's Pilot Training - Low Fidelity Designs & Exploration A variety of styles were explored on to how best translate the Sporty’s Pilot Shop brand into the digital space. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615739235799-BUF6V1D7Q3CJKFWB0VT9/stickies-grey.png Work - Sporty's Pilot Training - Audit To begin, inventory was taken of what currently existed in the Sporty’s digital space. Brand misalignment was identified, as well as high traffic features and pages. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1615745424957-GVGCU7F9NK0VV4ICM00H/sportys-web.png Work - Sporty's Pilot Training - High Fidelity Designs The defined visual identity was carried across all screens to bring sophistication and polish to the previously low-fidelity designs. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605190587154-OSQAVAKNKM8JU0RNV7YT/iphone.png Work - Sporty's Pilot Training https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605192496044-JHCO6O54ZWL918VL3L4Z/android-PT.png Work - Sporty's Pilot Training https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605191239836-GX935LW2UKV3QIVH26FW/pt-ipad-mock.png Work - Sporty's Pilot Training https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605191759345-D30CR5XFDFOIQP2IXKRJ/MacBook+Prosports_web+1.png Work - Sporty's Pilot Training https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605191737299-8OBOZL59DDG1LMVJ0TG9/sportys-web-2.png Work - Sporty's Pilot Training https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1605191733448-M3UMP86379RW2SU53N2W/sportys-web.png Work - Sporty's Pilot Training https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/af5d2ac4-eb56-4737-bab3-be5b396c2c21/sportys-apple-tv+1.png Work - Sporty's Pilot Training https://www.leahblandford.com/work/roadid monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616099460574-SBBU97WH4OIRGSFPP8QF/unsplash-image-GYr9A2CPMhY.jpg Work - Road iD - The Audience Runners, cyclists, hikers and all adventurers who want the peace of mind that the can safely complete outdoor activities alone. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616100142450-VZ10FRX3V8C32NT75B55/unsplash-image-l6paKWDnDaE.jpg Work - Road iD - The Problem Create an application that allows adventurers to share their activity status and their location with family or friends (their guardians). Keep in mind they are on the go, outdoorsy mindset. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616103848980-1THC55Z8H8NFQWC8Q7VV/hi-fi.png Work - Road iD - High Fidelity Designs The defined visual identity was carried across all screens to bring sophistication and polish to the previously low-fidelity designs. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616102598265-4R5BWA2VGZBQET9LW863/Screen%2BShot%2B2021-03-18%2Bat%2B4.15.03%2BPM.jpg Work - Road iD - Feature Prioritization Based on the needs of both users and business goals, features were grouped into priority order. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616103255302-ZHMMBBT328QQ776WOQ5D/Screen%2BShot%2B2021-03-18%2Bat%2B4.15.15%2BPM.jpg Work - Road iD - User Journey Mapping A journey map was created for both the adventurer and the guardian to identify all the touch points within the app. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616156284550-4YP2PZ95RRWXEHWKQKKW/road-id-persona.png Work - Road iD - Persona Creation Personas were created to get into the headspace of an adventurer and a guardian. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616102765335-9BAJIZ29ACV2RWYWAO80/Screen+Shot+2021-03-18+at+4.18.15+PM.png Work - Road iD - Wireframes Wireframes were created to identify the rough structure of the pages as well as the general flow. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616103490703-XC29UKN514FW86EZXI6Z/overall-feel.png Work - Road iD - Style Guide & Componentization Visual style was agreed upon. Style guides and reusable components were created to ensure a consistent visual experience across devices https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616102873525-DUP72W74FNK7P3A2PYC3/styles-road.png Work - Road iD - Low Fidelity Designs & Exploration A variety of styles were explored on to how best translate the Road iD brand into the application. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616103613180-85BHVUY74K70LCG2HEPE/Screen%2BShot%2B2021-03-18%2Bat%2B4.15.23%2BPM.jpg Work - Road iD - System Context Collaboration with the development team took place throughout the process. An important piece of this was identifying how all the systems talked together and ensuring there was a design for all scenarios. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1616103380999-1OTSRI3B1W99PEOS24I1/Screen+Shot+2021-03-18+at+4.16.53+PM.png Work - Road iD - Prototyping & Usability Testing Prototypes were created and tested. There was emphasis on the emergency alert feature to ensure it was easy enough to tap, but not too easy to tap by accident. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/48683728-85c5-4f0a-8856-85c642b54737/RoadiD.png Work - Road iD https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/a0d2bb98-fd57-4922-9793-006a6d6e3fae/RoadiD-1.png Work - Road iD https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/a24b4955-c181-41b9-a530-de811b468e2e/RoadiD-2.png Work - Road iD https://www.leahblandford.com/work/2024-gmc-acadia monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/a606f262-cb76-4743-a005-be2e0eddf920/guillaume-de-germain-B0LhOCIS_hU-unsplash.jpg Work - 2024 GMC Acadia - The Audience Returning and conquest customers who want a rugged and capable SUV. The SUV market is very saturated, but the Acadia’s 3 row seating and spacious cabin, along with its advanced technology is a differentiator for this audience. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/4538442a-017b-4a9a-9ac6-9899310b9a3a/2024-acadia-reveal-gallery-ext-11.png Work - 2024 GMC Acadia - The Problem Create a user interface vision and design system that can be utilized across a variety of applications in the vehicle. Ensure the GMC brand voice is seen throughout. Consider safety, regulations, and the context that this interface will be used by customers while the vehicle is in motion. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/666617ca-a83a-49d1-8ba9-ef522d034bc2/2024-acadia-reveal-gallery-ext-1.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/0885a74c-c8b8-40e7-af45-83e9d70955b7/2024-acadia-reveal-gallery-int-7.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/fd612aca-f378-4f6f-825c-53535e97e67c/2024-acadia-reveal-gallery-int-6-v2.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/44b7ff70-3c52-4815-a1b2-13a31a429abb/Screen+Shot+2024-06-28+at+10.58.40+AM.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/8af48739-d033-48e8-85bb-025a0e89b0ae/Screen+Shot+2024-06-28+at+10.57.51+AM.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/00e90674-a86e-4b21-a124-ee276447f90f/Screen+Shot+2024-06-28+at+10.58.21+AM.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/80caab92-e70f-4bc1-bc66-f4087e09586c/Screen+Shot+2024-06-28+at+10.58.58+AM.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/be0c4b85-bed2-4c5d-9987-fa5bbc9cdc40/2024-acadia-reveal-gallery-int-3.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/fa455360-65de-443a-880f-88757119b834/2024-acadia-reveal-gallery-int-1.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/4fccfc34-feaf-4469-95c9-aec8090b0f38/2024-acadia-reveal-gallery-ext-4.png Work - 2024 GMC Acadia https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/cf9f926d-cb62-4c85-a3cc-6d47d344d4e1/2024-acadia-reveal-gallery-ext-3.png Work - 2024 GMC Acadia https://www.leahblandford.com/work/entertainment-apps monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/cd2031c2-eeb8-431f-9eae-d23805a29bac/my24-escalade-iq-features-executive-second-row-l-v3.png Work - In-Vehicle Entertainment Apps - The Audience Drivers and passengers of vehicles that want to listen to music, stream videos and browse content while on to go. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/d1805a0e-f54a-4853-8a6a-7e5e5fa417d1/2024_chevrolet_blazer_ev_audiosystem.jpg Work - In-Vehicle Entertainment Apps - The Problem Design an experience that is consistent across all media applications, despite changing audience members (drivers vs passengers), and varying screen dimesnsions. Adhere to brand design system components. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/9ecc6f9b-4184-4ccb-9f4e-5b2aac15dbe6/my25-escalade-iq-gallery-interior-modal-full-width-led-screen.png Work - In-Vehicle Entertainment Apps https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/c3eb61a0-fa44-4ed0-9a6a-e584b37089b6/my25-escalade-iq-gallery-interior-modal-screen-entertainment.png Work - In-Vehicle Entertainment Apps https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/137c5716-c37d-4150-ba1a-90a7eb517f09/my25-escalade-iq-gallery-interior-modal-second-row-seating.png Work - In-Vehicle Entertainment Apps https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/69f5b10b-bacf-4930-9e95-d789a8289ce6/my25-escalade-iq-gallery-interior-grid-executive-second-row.png Work - In-Vehicle Entertainment Apps https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/4210d896-1775-4b68-8255-27d39f74b829/2024-blazer+ev-gallery-int-07.png Work - In-Vehicle Entertainment Apps https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/1719599948081-1OFJHJSL2KEKFD7RMOIP/Audio_Mode-scaled.jpg Work - In-Vehicle Entertainment Apps https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/9cee8c21-b3a5-46f4-a978-bca4c83252ab/2024_cadillac_lyriq_audiosystem.png Work - In-Vehicle Entertainment Apps https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/870d81e0-eb4a-431b-afc8-bb5fa7321d32/my24-bet-gal-20-24PGSRLD00030-EV-v2.png Work - In-Vehicle Entertainment Apps https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/79bbe69c-c8a3-42de-928f-a83e2010e9a7/2024-envision-gallery-interior-1-3200x1800-24BUEV00104+%281%29.png Work - In-Vehicle Entertainment Apps https://www.leahblandford.com/work/vitas monthly 0.5 2024-07-02 https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/8d61e0af-6b15-4bd4-953a-ea315ed6437e/national-cancer-institute-L8tWZT4CcVQ-unsplash.jpg Work - VITAS Opioid Converter - The Audience Hospice and palliative care physicians who need to dose a new patient, or convert the patient to a new opioid to allow for a comfortable end of life. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/2e763e31-3dcb-444b-9eed-d01a6449cdf7/national-cancer-institute-byGTytEGjBo-unsplash.jpg Work - VITAS Opioid Converter - The Problem Opioid dosing and converting is difficult, and because of this, physicians can be apprehensive on where to start. Not only is there math involved, but patient-specific factors such as unique symptoms, underlying medical conditions and health status can impact what dose a patient should receive. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/e826a68c-1a39-4bef-b7fd-3fc9c47786c5/Screen%2BShot%2B2024-09-05%2Bat%2B2.19.01%2BPM.png Work - VITAS Opioid Converter - Initial Wireframes Wireframes were started and reviewed at each stage with the board of doctors. Feedback was incorporated into the designs. The application had to be HIPAA compliant and medically accurate. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/33bddcf4-c6b2-4d50-bf98-87daa9326bce/Screen%2BShot%2B2024-07-02%2Bat%2B10.10.45%2BAM.png Work - VITAS Opioid Converter - Research The first goal was to become an expert on opioid dosing and conversion myself. To do so, I studied Demystifying Opioid Conversion Calculations by Mary Lynn McPherson. Copious notes were taken, key points highlighted and questions were gathered to take to our expert board of doctors. The process was then explained by the board of doctors as well. They were able to answer any questions. They provided a variety of materials and documents that had helped them in this conversion before. A pain point survey was also conducted with healthcare professional to identify the key problem areas to solve. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/8ba877bd-9739-4e7f-9b8a-eb632312a0a0/Screen%2BShot%2B2024-07-02%2Bat%2B10.17.49%2BAM.png Work - VITAS Opioid Converter - Visual Design Exploration Once the user experience was defined, an aesthetic wash was applied to the designs. It needed to reflect the VITAS brand but also provide value to the experience. Several iterations of visuals were looked at. By keep colors limited and simple, this was found to put users more at ease and trust in the apps professional nature. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/5c3a63f9-edc9-4a7d-8ccc-0abcb12388f0/Screen%2BShot%2B2024-07-02%2Bat%2B10.16.48%2BAM.png Work - VITAS Opioid Converter - Prototypes & User Testing Several iterations of prototypes were made and tested with hospice and palliative care professionals. So many prototypes! These were performed through both usertesting.com and in-person with those local to us. One of the key takeaways was “show the math” so the users could trust what the application was doing behind the scenes. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/eb699590-63d3-4694-b901-6187a9ff960e/Screen%2BShot%2B2024-09-05%2Bat%2B2.29.31%2BPM.png Work - VITAS Opioid Converter - Launch Materials Visuals were created for the app store, press kit and various marketing. Highlight videos of the application were also created using After Effects and Premiere. https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/9b386f6f-e1b8-4a6e-ba29-f5d419c05d78/vitas-1.png Work - VITAS Opioid Converter https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/16f7365a-d469-4aae-b4c1-353111422aa6/vitas-2.png Work - VITAS Opioid Converter https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/8621ba87-1bb1-4f75-9b39-8dddf8598b5d/vitas-3.png Work - VITAS Opioid Converter https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/851a15b6-827c-471b-ad3a-ea20a563ebff/vitas-3-1.png Work - VITAS Opioid Converter https://images.squarespace-cdn.com/content/v1/5fac310c4371fa5a2a0f57be/07e76781-3e07-4769-91cd-89fb894dd0a7/vitas-android.png Work - VITAS Opioid Converter